Revolutionising The Future Of Egyptian Couture


A business school graduate and fashion lover at heart, today Sara Onsi is one of Egypt’s most prominent couture and bridal designers. Having dressed celebrities like Amina Khalil, Sawsan Badr and Nelly Karim, she has also made a name for herself as a top red carpet couture designer. eniGma’s Hager Alazab spoke with Onsi to get the inside scoop on her unlikely start and her journey to success.

Onsi started her journey in the fashion industry in an unorthodox way. Ten years ago, when she was making what is arguably every bride’s most important decision, namely, picking her wedding dress, there weren’t as many accomplished bridal designers in Egypt as there are today. Basically, Onsi’s only option was ready to wear wedding dresses that were difficult to alter. “I didn’t like my options, so I designed my own dress and had it tailored abroad,” she recalls, adding, “It was such a hit that a couple of my friends asked me to design their wedding dresses for them; eventually that led me to start my own bridal wear brand, Guzel Bridal.” She also quit her day job and enrolled in several fashion courses. Four years later, in 2015, Onsi went a step further and launched her international luxury couture brand, Sara Onsi.

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